lucky by

design.

lucky by

Lucky Lore is a brand identity and design studio for hospitality, beauty and wellness brands. We build the visual world your guests remember — from the logo on the door to the menu in their hands.

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See our work

focus

Hospitality • Beauty • Lifestyle

craft

Identity • Spaces • Web

Q1 2027 booking is open

what we make

Three things, done properly. Every project is led by our creative director — no handoffs to juniors.

what we make

Three things, done properly. Every project is led by our creative director — no handoffs to juniors.

The Lore Build

Branding

Positioning

Strategy

A strong identity doesn't just look beautiful. It feels unmistakably yours.

Spaces & Touchpoints

Menus

Packaging

Environmental graphics

Your brand should be something guests can touch.

Digital Presence

Website Design

Digital Experiences

Socials

Your websites and socials should feel as considered as the experience behind it.

The Lore Build

Branding

Positioning

Strategy

A strong identity doesn't just look beautiful. It feels unmistakably yours.

Spaces & Touchpoints

Menus

Packaging

Environmental graphics

Your brand should be something guests can touch.

Digital Presence

Website Design

Digital Experiences

Socials

Your websites and socials should feel as considered as the experience behind it.

Need more than design? We bring in trusted partners for marketing, photography, copy and development, and stay your creative lead.

Get in touch

Partner with us

Stories We've Shaped

We believe luck is designed, not discovered. These projects show what happens when strategy, storytelling, and creativity move together.

Stories We've Shaped

We believe luck is designed, not discovered. These projects show what happens when strategy, storytelling, and creativity move together.

Illustration, Print & Environmental

View

Ongoing

Dock Local

Website Design

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8 weeks

Nue Pilates

PArtners

From first ideas to lasting identities, each project reflects a different journey.

Explore the Lore

PArtners

From first ideas to lasting identities, each project reflects a different journey.

Explore the Lore

PArtners

From first ideas to lasting identities, each project reflects a different journey.

Explore the Lore

Field notes

Our take on design and the culture

See all articles

Field notes

Our take on design and the culture

See all articles

Field notes

Our take on design and the culture

See all articles

6 min read

5 Signs Your Brand Has No Lore Yet

Read article

Minimal photo of a single white flower on a thin stem with soft shadow and light gradient background.

7 min read

What Is a Brand World and How Do You Build One from Scratch?

Read article

Get in touch

Tell us what you're opening

Send us a short note about your brand and what you need. We'll reply with questions or a proposal.

Send us a note

Get in touch

Tell us what you're opening

Send us a short note about your brand and what you need. We'll reply with questions or a proposal.

Send us a note

Get in touch

Tell us what you're opening

Send us a short note about your brand and what you need. We'll reply with questions or a proposal.

Send us a note