what we make
Lucky Lore is a design studio. We do three things for hospitality, beauty and wellness brands, and we do them by hand.
Lucky Lore is a design studio. We do three things for hospitality, beauty and wellness brands, and we do them by hand.
what we make
Discovery
Positioning, audience and the story worth telling
Naming support and brand voice
Identity
Logo suite, colour and typography
A full visual system with brand guidelines
illustration
Hand-drawn iconography and illustration
Custom pattern and texture
print & collateral
Menus, price lists, cards and brochures
Designed to feel good in the hand
Packaging
Product, retail and takeout packaging
Merch, uniforms and branded goods
signage & spaces
Signage and environmental graphics
Studio, salon and restaurant interiors
website design
Custom-built around how customers browse and book
Never a generic template
booking & promo flows
Booking flows, galleries, interactive tools
Feels like part of the experience, not an ad for it
social templates
On-brand templates for posts and stories
Easy for your team to keep using
our process
We don't believe the best brands are invented. They're uncovered. Every business already has something worth remembering. Our brand strategy process is built to find it, shape it with intention, and help it reach the people it was meant to find.
Find the Shell
Every memorable brand begins with discovery. We uncover the ideas, strengths, and opportunities already waiting beneath the surface — the research and positioning work behind every strong brand identity.
Find the Shell
Every memorable brand begins with discovery. We uncover the ideas, strengths, and opportunities already waiting beneath the surface — the research and positioning work behind every strong brand identity.
write the Lore
We turn insight into identity — defining your brand strategy, voice, and creative direction to build a brand people remember.
write the Lore
We turn insight into identity — defining your brand strategy, voice, and creative direction to build a brand people remember.
Weave the Rope
We connect every touchpoint — from your website design to your content strategy — into one consistent brand experience.
Weave the Rope
We connect every touchpoint — from your website design to your content strategy — into one consistent brand experience.
catch the tide
Once your brand is ready, we help it build momentum through thoughtful launches, marketing strategy, and ongoing growth marketing.
catch the tide
Once your brand is ready, we help it build momentum through thoughtful launches, marketing strategy, and ongoing growth marketing.
what we make
Lucky Lore is a design studio. We do three things for hospitality, beauty and wellness brands, and we do them by hand.
brand audits
Full review of your brand, website, and marketing
Clear picture of what's working, what's missing
research
Real insight into your customers and competitors
Grounded in data, not guesswork
positioning
What makes you different in your category
Why customers choose you over the rest
website design
Custom-built around how customers browse and book
Never a generic template
digital experiences
Booking flows, galleries, interactive tools
Feels like part of the experience, not an ad for it
SEO foundations
Technical and content basics covered
Helps people find you before they know your name
brand identity
Your name, logo, colors, and typography
The full visual language that represents you
visual language
Consistent design rules across every asset
Same look everywhere — menu, social, signage
creative direction
Ongoing guidance for new assets
Keeps every photo, post, and campaign on-brand
what we make
Lucky Lore is a design studio. We do three things for hospitality, beauty and wellness brands, and we do them by hand.
brand audits
Full review of your brand, website, and marketing
Clear picture of what's working, what's missing
research
Real insight into your customers and competitors
Grounded in data, not guesswork
positioning
What makes you different in your category
Why customers choose you over the rest
website design
Custom-built around how customers browse and book
Never a generic template
digital experiences
Booking flows, galleries, interactive tools
Feels like part of the experience, not an ad for it
SEO foundations
Technical and content basics covered
Helps people find you before they know your name
brand identity
Your name, logo, colors, and typography
The full visual language that represents you
visual language
Consistent design rules across every asset
Same look everywhere — menu, social, signage
creative direction
Ongoing guidance for new assets
Keeps every photo, post, and campaign on-brand
our process
We don't believe the best brands are invented. They're uncovered. Every business already has something worth remembering. Our process is built to find it, draw it with intention, and carry it into every place your guests meet you.
We don't believe the best brands are invented. They're uncovered. Every business already has something worth remembering. Our process is built to find it, draw it with intention, and carry it into every place your guests meet you.
our process
Find the Shell
Every memorable brand begins with discovery. We uncover the ideas, strengths, and opportunities already waiting beneath the surface — the research and positioning work behind every strong brand identity.
Find the Shell
We uncover the ideas, strengths, and opportunities already waiting beneath the surface — the research and positioning work behind every strong brand identity.
write the Lore
We turn insight into identity — defining your brand strategy, voice, and creative direction to build a brand people remember.
write the Lore
We turn insight into identity — defining your brand strategy, voice, and creative direction to build a brand people remember.
Weave the Rope
We carry the identity into every touchpoint — menus, packaging, signage and your website — so it feels like one world.
catch the tide
We roll your brand out across space, print and digital, and hand over guidelines so it stays consistent long after launch.
catch the tide
We roll your brand out across space, print and digital, and hand over guidelines so it stays consistent long after launch.
signature services
signature services
signature services
Popular
the lore build
The lore build is our signature offer — strategy, identity and illustration in one complete journey.
Brand strategy & positioning
Full identity & visual system
Brand guidelines & launch assets
Studio Partner
Limited availability
A monthly design retainer. For brands, it keeps every new menu, post and campaign on-brand. For marketing agencies and freelancers, it's a senior design team behind your clients — under your name or ours.
Rollout design for new assets
Priority turnaround
Bi-weekly creative check-in
Get in touch
Tell us what you're opening
Send us a short note about your brand and what you need. We'll reply with questions or a proposal.
Get in touch
Tell us what you're opening
Send us a short note about your brand and what you need. We'll reply with questions or a proposal.
Get in touch
Tell us what you're opening
Send us a short note about your brand and what you need. We'll reply with questions or a proposal.