luck
Memorable brands don't happen by chance. They grow from hundreds of small, intentional design decisions — how a menu feels in your hand, how a sign reads from across the room, how a website makes you want to book. That's what we mean by lucky by design.
The studio
Every project is led by our founder and creative director, and supported by a small collective of illustrators, developers, photographers and writers we've worked with and trust.
Founder & Creative Director
Prajoo Shrestha
Zoo shapes the shell into identity — illustration, type, systems and the spaces they live in.
Bring Zoo an idea and she'll push it further than you imagined. I trust her completely with creative liberties — her eye for design and cohesion is razor-sharp, and her illustration work is some of the best I've seen. She's also just easy to work with: responsive, collaborative, and a genuine pleasure. I'd recommend her without hesitation.
Jessica Kruebbe
Owner of Jessica Kruebbe Marketing & Strategy