Dock Local came to us for a brand refresh that could scale with them as they grew beyond their original Texas roots into new markets. The project started at the foundation — a hand-drawn iconography system built from scratch, paired with new typography research and a custom pattern and texture language for the brand. From there, the identity extended into the full guest experience: a redesigned menu and large-scale environmental signage throughout the space, including oversized panels above the stall. The partnership has continued to grow, now covering merch design, custom "Catch & Go" takeout box packaging, and email marketing collateral. Marketing Partner: Jessica Kruebbe Marketing & Strategy